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Marketing Resources

DeCA's marketing campaigns incorporate traditional public affairs and community involvement as well as cooperative partnerships with industry, exchanges, military community organizations and DoD activities to inform authorized shoppers about their commissary benefit. The ultimate goal of DeCA's marketing efforts is to encourage all active-duty members, retirees, Guard and Reserve personnel and their family members to take advantage of the savings commissaries offer by shopping regularly and making it their "everyday" store.

Artwork Downloads

The official visual information products posted here (posters, buttons, flyers, banners) are intended for use by media, industry partners, and DeCA store directors and staff in marketing campaigns to publicize and promote the commissary benefit. Check periodically for updates and new postings.

Contact visual information officer Anne Fennessy or call (804) 734-8000, ext. 48153 to share your suggestions or for more information on formats and specifications.

Icon Key:

  • Adobe PDF file
  • ZIP compressed archive
  • Image or Other file

150 Years of Saving

Campaign Overview
Please use these campaign tools for print, electronic, and social media.
Artwork Downloads
150 Years of Savings 120x36 banner
150 Years of Savings 3x3 button
150 Years of Savings 16x16 dangler
150 Years of Savings 22x28 poster

Commissary Brands

Campaign Overview
This provides vendors, business partners and commissaries with logo files that can be used as needed for displays, watermarks, signage, posters and other promotional tie-ins.
Artwork Downloads
Commissary Brands Discover 22.5 x 28.5 poster PDF
Commissary Brands Freedom's Choice 3 x 3 button PDF
Commissary Brands Freedom's Choice 16 x 16 dangler PDF
Commissary Brands Homebase 3 x 3 button PDF
Commissary Brands Homebase 16 x 16 dangler PDF

Commissary Customer Appreciation Case Lot Sale

Campaign Overview
DeCA's worldwide case lot sales happen in May and September, during which record numbers of commissary customers save up to 50 percent or more on bulk-sized products. Most commissaries hold case lot sales but schedule them on different weekends throughout May and September.
Artwork Downloads
Poster PDF file
Banner (120x36) PDF file
Button (3x3) PDF file

Deal of the Week

Campaign Overview
Please use these campaign tools for print, electronic, and social media.
Artwork Downloads
Deal of the Week template
Deal of the Week dangler (16x16)
Deal of the Week poster (22x28)

DeCA 150th Anniversary Logo

Campaign Overview
Please use these campaign tools for print, electronic, and social media effective February 1 through July 31, 2017.
Artwork Downloads
150th Anniversary gold logo EPS
150th Anniversary gold logo JPG
150th Anniversary gold logo PDF
150th Anniversary gold logo PNG
150th Historical Photos ZIP

DeCA's Coupon Policy

Campaign Overview

These materials are for use by commissaries to help inform patrons of DeCA's coupon policy.

The poster should be displayed in a visible customer area. For example, some stores might have an enclosed bulletin board or a check writing/coupon swap area near the entrance.

This tri-fold is for use by commissaries to help inform patrons of DeCA's coupon policy. It may be handed out to customers at the register or placed in areas where other handouts, such as coupon booklets, are located.

Artwork Downloads
DeCA's Coupon Policy Poster (11x17)
DeCA's Coupon Policy Tri-Fold (8.5x11)

DeCA Logo

Campaign Overview
The images provide vendors, business partners and commissaries with DeCA logos that can be used as needed for displays, watermarks, signage, posters and other promotional tie-ins.
Artwork Downloads
Color PDF Logo
Color JPG Logo
Color PNG Logo
Color EPS Logo
Outline logo PDF
Outline logo PNG

Emergency Preparedness

Campaign Overview
Are You Prepared? Help customers prepare for emergencies and natural disasters by providing tips on what items to include in their emergency closet.
Artwork Downloads
Poster (20x30)

Farmer’s Market

Campaign Overview
During the months of July and August, commissaries are offering great savings on fresh fruits and vegetables – in the form of their own outdoor weekend farmers markets. Everything patrons need to accent their summer grill parties and picnics. This is the time of year commissaries stock up on all the summer favorites: watermelons, strawberries, corn on the cob, peaches, summer squash and tomatoes.
Artwork Downloads
Button (3x3)
Poster (20x30)
Banner (120x36)

Food Product Dating

Campaign Overview
General information about package dates on food products.
Artwork Downloads
Food Product Dating – Overseas Commissaries brochure
Food Product Dating USDA flyer

Gift Cards

Campaign Overview
This campaign includes graphics stores can use to notify their customers they can give the gift of groceries with gift cards now available at all commissaries.
Artwork Downloads
Flyer (8.5x11)
Poster (20x30)

Healthy Lifestyle Festival

Campaign Overview
Working with industry partners, exchanges, MWR programs and local health clinic personnel, commissaries are holding "Your Healthy Lifestyle Festival – Live Healthy and Save Big!" events starting in June. They include a farmer's market, health screenings, MWR multiple fitness events, kids activities, demos and samples, and exchange sidewalk sales.
Artwork Downloads
Banner (120x36)
Dangler (16x16)
Flyer (8.5 x 11) PDF
Poster (22x28)

Laundry detergents for ACUs

Campaign Overview
Campaign to raise awareness of laundry detergents that do not contain optical brighteners for the proper care and cleaning of ACUs.
Artwork Downloads
Poster (11x17)

Month of the Military Child

Campaign Overview
This poster can be used by commissaries and industry partners during "April – Month of the Military Child" to encourage parents and children to make the healthy choices that can help fight childhood obesity.
Artwork Downloads
Coloring Contest Sheet
Banner (120x36)
Button (3x3)

Nutrition Guide Program

Campaign Overview
This provides vendors, business partners and commissaries with logo files that can be used as needed for displays, watermarks, signage, posters and other promotional tie-ins.
Artwork Downloads
Nutrition Guide Program button
Nutrition Guide Program dangler
Nutrition Guide Program poster
Nutrition Guide Program rack card front
Nutrition Guide Program rack card back

On-site Sales

Campaign Overview
DeCA program that delivers the commissary benefit to geographically separated Reserve and National Guard members and their families throughout America.
Artwork Downloads
Banner (120x36)
Banner (120x36)
Button Version 1 (3x3)
Button Version 2 (3x3)
Direction Sign Left
Direction Sign Right
Direction Sign Up
Poster (20x30)
Poster (20x30)

Rewards Card

Campaign Overview
Artwork for stores and for use by bases/installations for their local "Command" channels to support and provide information on the Commissary Rewards Card program.
Artwork Downloads
Banner (36x72)
Brochure (11x8.5)
Card image (JPG)
Card image (PNG)
Cashier Talking Points (8.5x11)
Dangler (24x24)
Command Channel files
Rewards Card ad (720x480) PNG
Rewards Card ad (720x480) PowerPoint
Rewards Card ad Widescreen (720x480) PNG
Rewards Card ad Widescreen (720x480) PowerPoint
Rewards Card ad (1920x1080) PNG
Rewards Card ad (1920x1080) PowerPoint

Scholarships for Military Children

Campaign Overview
Campaign promoting education through a scholarship program geared to high-achieving children in the military community.
Artwork Downloads
Logo (3.5x4.5)

Veterans Day - Thank You For Your Service

Campaign Overview
Campaign for Veterans Day – Thank You For Your Service promotion.
Artwork Downloads
Veterans Day – Thank You For Your Service banner 120x36 CMYK PDF
Veterans Day – Thank You For Your Service button 3in JPG
Veterans Day – Thank You For Your Service button 3in CMYK PDF
Veterans Day – Thank You For Your Service button 3in PNG
Veterans Day – Thank You For Your Service dangler 16x16 CMYK PDF
Veterans Day – Thank You For Your Service poster 22x28 CMYK PDF


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Commissaries.com: The official online resource of the Defense Commissary Agency (DeCA) | 1300 E Ave., Fort Lee, VA 23801–1800