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Commissaries Feature May Specials

FORT LEE, Va, April 18, 2013 – Outdoor cooking is taking off as spring weather takes hold, and commissaries worldwide have special promotions and products ideally suited for what shoppers look for during May.

"This is a great time of year to clean off the grill and take advantage of the commissaries' great savings on fresh Choice Grade-A beef, pork and chicken," said Joyce Chandler, DeCA acting sales director. "We haven't forgotten that Mother's Day and Memorial Day weekend are special meal occasions during May, and the product selection in our stores worldwide has those covered, too."

DeCA's industry partners – vendors, suppliers and brokers – are collaborating with commissaries in May to offer discounts beyond everyday savings. Overseas stores may have substitute events for certain promotional programs. Customers should check with their store manager to verify when they will be offering these sales events. The following promotions run May 9-29:

  • "Salute Memorial Day Sale" hosted by ConAgra Foods offers shoppers recipe books with coupons and a mail-in opportunity to win outdoor cooking prizes. Select stores will also have product demonstrations.
  • The ConAgra Foods website features a list of all May sale items to help shoppers build their shopping list before heading to the commissary. Coupons will also be available on the website. This event seeks to raise public awareness for the Fisher House Scholarships for Military Children. ConAgra Foods will donate a portion of their sales to the program.
  • Kraft's "Salad Days" encourages fresh salad sales and rewards shoppers. Commissaries will feature high-value coupon flyers with cross merchandising offers on Kraft and commissary produce items.
  • Dr Pepper Snapple Group offers a chance to win 12 gas grills. Customers should look for the mass display of Dr Pepper and Snapple products; winners will be announced by the end of July.
  • Gatorade has a Memorial Day Sale honoring military members with its fourth annual "military in uniform" 32-ounce, custom bottle label. Unique in-store displays and online promotional events will drive awareness of this 32-ounce tribute pack.
  • Gatorade's "Honoring Our Heroes" essay contest gives commissary shoppers the opportunity to honor their military heroes and military spouses with prizes and free groceries. Commissary shoppers will be encouraged to visit the Gatorade website and in 200 words or less, explain who they feel deserves to win this contest. Those honored can include active duty and veterans, spouses, their families, friends, neighbors or organizations that benefit the military community. Each participant who submits an essay online will be provided a commissary-only coupon as a special thank-you.

"With Memorial Day and Mother's Day, our promotions this time of year go far to express the gratitude we in DeCA and our industry partners have for our military customers," Chandler said. "It's our privilege to provide a commissary benefit that's worth the trip."

About DeCA: The Defense Commissary Agency operates a worldwide chain of commissaries providing groceries to military personnel, retirees and their families in a safe and secure shopping environment. Authorized patrons purchase items at cost plus a 5-percent surcharge, which covers the costs of building new commissaries and modernizing existing ones. Shoppers save an average of more than 30 percent on their purchases compared to commercial prices – savings amounting to thousands of dollars annually. A core military family support element, and a valued part of military pay and benefits, commissaries contribute to family readiness, enhance the quality of life for America's military and their families, and help recruit and retain the best and brightest men and women to serve their country.

Media Contact:
Kevin L. Robinson
(804) 734-8000, Ext. 4-8773

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