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****WE WILL BE OPEN THE FOLLOWING HOLIDAYS FOR YOUR SHOPPING CONVIENENCE****
TUESDAY JULY 4,2017- INDEPENDANCE DAY- REGULAR HOURS 0900-1700
CONGRATULATIONS TO OUR FISHER HOUSE SCHOLARSHIP WINNERS, JAEDANNA KUTZ AND MEGAN MILLER

Commissary store brand

Patrons will see 'Freedom's Choice",' 'HomeBase"' products
FORT LEE, Va. (Feb. 1, 2017)  The Defense Commissary Agency has chosen the names "Freedom's Choice"" and "HomeBase"" for its private label product assortment. That announcement came from DeCA Director and CEO Joseph H. Jeu.
Freedom's Choice logo
Private label, also known as store brands, will be appearing on commissary shelves in May.
"Commissary patrons have been telling us for quite some time that they want to take advantage of the value offered by store brands, but commissaries have not had their own brand until now," Jeu said. "We are proud of our new brands, and I believe our customers are going to be very pleased with the quality and low prices that Freedom's Choice and HomeBase bring to our shelves."
Homebase logo and Freedom's Choice will be the commissary brand name for food items and HomeBase for nonfood items such as paper products and other household items. With the initial rollout targeted for May, patrons in commissaries worldwide can expect to see a number of DeCA's Freedom's Choice and HomeBase products.
It takes time to develop and allow for a store brand to reach maturity, so the number of Freedom's Choice and HomeBase products will continue to grow much larger over the next four to five years.
"Freedom's Choice and HomeBase will give our patrons another chance to save money without sacrificing quality on brands priced significantly lower than national brands," Jeu said. "Our private label products will also be equal or lower in price to commercial grocery store brands. These products will give our patrons the quality they expect and the savings they deserve."
Private label products are offered by retailers under their own, in-house brand or under a brand developed by their suppliers. DeCA conducted extensive research into developing the commissary brands, surveying hundreds of military members and their families to obtain their input for names and logos.
"We talked to our customers about a number of package titles and showed them potential artwork for our commissary brands," said Chris Burns, DeCA's executive director for business transformation. "The Freedom's Choice and HomeBase names and logos proved to be overwhelmingly popular."
Plans to start promoting Freedom's Choice and HomeBase have already begun and commissary customers will be noticing these names and logos very soon.
In December, DeCA announced its partnership with SpartanNash to begin developing the commissary brands. SpartanNash, through its military division MDV, is the leading distributor of grocery products to military commissaries in the United States

WARRIOR WAY COMMISSARY

Did you know that the Deli has Breakfast Panini's???? Come on in and try them!!

SPECIALTY CAKES - PHOTO CAKES - BIRTHDAY CAKES - RETIREMENT CAKES, CAKES FOR ALL OCCASIONS, made by placing a special order in the Bakery department. Place your orders and pick up within 48 hours. CHECK THEM OUT!

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Shop at your Warrior Way Commissary and $AVE.

New items added to our stock assortment weekly. See a new item at another store, and you don't see it here? Bring us your empty package or the Universal Product Code (UPC) number, and we'll do our best to have it available in your commissary.

Produce Department
Fresh Cut Fruit and Vegetable Trays Available

Deli/Bakery
Sandwich and Party Trays
Birthday and Wedding Cakes
Hot Rotisserie Chicken
Hot Panini Sandwiches
Fresh Sandwiches and Salads
Sushi

Rewards Card Savings

Want to save more? Get a Commissary Rewards Card
Introduced just four years ago, the Commissary Rewards Cards popularity with patrons is only growing with more than 1 million active users as of July 13, according to the Defense Commissary Agency officials. The cards services are available through apps on both Android and iPhone/iPad devices, which makes it handy for on-the-go shopping. The apps also include information on the closest store to the patron and feature promotions and contests tied to the Rewards Cards. Authorized shoppers who prefer to load coupons to their cards from a computer can go to www.commissaries.com/rewards/index.cfm where they can find more information and register their cards.

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Commissaries.com: The official online resource of the Defense Commissary Agency (DeCA) | 1300 E Ave., Fort Lee, VA 23801–1800