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Commissary store brand names unveiled
The Defense Commissary Agency has chosen the names Freedoms Choice" and HomeBase" for its private label product assortment. Private label, also known as store brands, will begin appearing on commissary shelves toward the end of May. Commissary patrons have been telling us for quite some time that they want to take advantage of the value offered by store brands, but commissaries have not had their own brand until now, said Joseph H. Jeu, DeCA director and CEO. Freedoms Choice will be the commissary brand name for food items and HomeBase for nonfood items such as paper products and other household items. Our private label products will also be equal or lower in price to commercial grocery store brands, he added. For more on DeCAs store brand program, go to
https://commissaries.com/documents/contact_deca/faqs/private-label.cfm.

Surcharge helps renovate, build, maintain commissaries
The commissary surcharge, the 5 percent added to every customers bill to build, modernize and maintain commissary facilities, continues to serve its purpose as the Defense Commissary Agency begins implementing its business transformation changes this year. At DeCA, we are making significant changes to help maintain current patron savings while improving the shopping experience and reducing our operating costs, said DeCA Director and CEO Joseph H. Jeu. However, these changes do not affect the surcharge amount, which continues to allow patrons to invest in the construction of new and the renovation of old commissaries. The impact of the surcharge is highly visible. In early April, a new $38 million commissary, the largest in DeCA, opened at Fort Belvoir, Virginia. In February, a new $36 million commissary opened at Naval Air Station Jacksonville, Florida, and in 2016 a new $26 million commissary opened at Spangdahlem Air Base Germany. Its not a tax, said DeCA Historian Dr. Pete Skirbunt. With the surcharge, commissary customers through their purchases help maintain key aspects of the commissary benefit.


Nutrition guide program helps patrons meet health, wellness needs
Since January, patrons worldwide have seen color-coded shelf tags in their commissaries, spotlighting products featuring one or more of five popular nutritional attributes such as low sodium, no-added sugar and high fiber. The labels also highlight organic products. Military service is all about readiness and resilience, and the foods we eat play a big role in that, said Defense Commissary Agency Director and CEO Joseph H. Jeu. By highlighting the products with key nutrient attributes our commissary patrons look for, our nutrition guide program makes shopping much more convenient and effective to help service members and their families meet their health and wellness needs. The NGP is based on U.S. Food and Drug Administration and U.S. Department of Agriculture criteria and standards. DeCA collaborated with key DOD agency and service branch health and wellness experts to align NGP with the Go for Green nutrition education program, which uses traffic light colors to identify food choices in military dining facilities. For more information, click on https://commissaries.com/healthy-living/nutrition-guide.cfm.


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Commissaries.com: The official online resource of the Defense Commissary Agency (DeCA) | 1300 E Ave., Fort Lee, VA 23801–1800