Marketing Materials

DeCA's marketing campaigns incorporate traditional public affairs and community involvement as well as cooperative partnerships with industry, exchanges, military community organizations and DoD activities to inform authorized shoppers about their commissary benefit. The ultimate goal of DeCA's marketing efforts is to encourage all active-duty members, retirees, Guard and Reserve personnel and their family members to take advantage of the savings commissaries offer by shopping regularly and making it their "everyday" store.

Artwork Downloads

The official visual information products posted here (posters, buttons, flyers, banners) are intended for use by media, industry partners, and DeCA store directors and staff in marketing campaigns to publicize and promote the commissary benefit. Check periodically for updates and new postings.

Contact the DeCA visual information officer to share your suggestions or for more information on formats and specifications.

Commissary Brands

Campaign Overview

These materials can be used by vendors, business partners and commissaries for print, electronic or social media purposes.

Artwork Downloads

DeCA's Coupon Policy

Campaign Overview

These materials are for use by commissaries to help inform patrons of DeCA's coupon policy:

  • The poster should be displayed in a visible customer area. For example, some stores might have an enclosed bulletin board or a check writing/coupon swap area near the entrance.
  • This tri-fold is for use by commissaries to help inform patrons of DeCA's coupon policy. It may be handed out to customers at the register or placed in areas where other handouts, such as coupon booklets, are located.

Artwork Downloads

Deal of the Week

Campaign Overview

These materials can be used by vendors, business partners and commissaries for print, electronic or social media purposes.

Artwork Downloads

DeCA Logo

Campaign Overview

These materials can be used by vendors, business partners and commissaries for print, electronic or social media purposes.

Disaster Preparedeness

Campaign Overview

Are You Prepared? Help customers prepare for emergencies and natural disasters by providing tips on what items to include in their emergency closet. These materials can be used by vendors, business partners and commissaries for print, electronic or social media purposes.

Artwork Downloads

Expanded Shopping Patronage

Campaign Overview

These materials are for use for commissaries to help explain to shoppers, who have been granted shopping privileges by the John S. McCain National Defense Authorization Act of Fiscal Year 2019, there will be credit and debit card user fees.

Artwork Downloads

Farmer's Market

Campaign Overview

During the months of July and August, commissaries are offering great savings on fresh fruits and vegetables – in the form of their own outdoor weekend farmers markets. Everything patrons need to accent their summer grill parties and picnics. This is the time of year commissaries stock up on all the summer favorites: watermelons, strawberries, corn on the cob, peaches, summer squash and tomatoes. These materials can be used by vendors, business partners and commissaries for print, electronic or social media purposes.

Food Product Dating

Campaign Overview

These materials provide general information about package dates on food products and can be used by vendors, business partners and commissaries for print, electronic or social media purposes.

Artwork Downloads

Gift Cards

Campaign Overview

This campaign includes graphics stores can use to notify their customers they can give the gift of groceries with gift cards now available at all commissaries. These materials can be used by vendors, business partners and commissaries for print, electronic or social media purposes.

Artwork Downloads

Healthy Lifestyle Festival

Campaign Overview

These materials can be used by vendors, business partners and commissaries for print, electronic or social media purposes.

Artwork Downloads

Laundry Detergent for ACU's

Campaign Overview

This campaign raises awareness of laundry detergents that do not contain optical brighteners for the proper care and cleaning of ACUs and can be used by vendors, business partners and commissaries for print, electronic or social media purposes.

Artwork Downloads

Month of the Military Child

Campaign Overview

This poster can be used by commissaries and industry partners to encourage parents and children to make the healthy choices that can help fight childhood obesity for the month of April's Month of the Military Child initiative. These materials can be used by vendors, business partners and commissaries for print, electronic or social media purposes.

Artwork Downloads

Nutrition Guide Program

Campaign Overview

These materials can be used by vendors, business partners and commissaries for print, electronic or social media purposes.

Artwork Downloads

On-Site Sales

Campaign Overview

DeCA program that delivers the commissary benefit to geographically separated Reserve and National Guard members and their families throughout America. These materials can be used by vendors, business partners and commissaries for print, electronic or social media purposes.

Artwork Downloads

Rewards Card

Campaign Overview

Artwork for stores and for use by bases/installations for their local "Command" channels to support and provide information on the Commissary Rewards Card program. These materials can be used by vendors, business partners and commissaries for print, electronic or social media purposes.

Artwork Downloads

Scholarships for Military Children

Campaign Overview

Campaign promoting education through a scholarship program geared to high-achieving children in the military community. These materials can be used by vendors, business partners and commissaries for print, electronic or social media purposes.

Artwork Downloads

Sidewalk Sale: Back to School

Campaign Overview

We kick off our special sales events beginning mid-August and throughout September with a worldwide Back to School Sidewalk Sale focusing on healthy family breakfasts, fresh-packed school lunches, and after-school snacks that the kids can prepare themselves. This sale may be offering club pack items, cases of your favorite cereals and bottled water, and more.

The Back to School Sidewalk Sale will occur in lieu of the commissaries’ Customer Appreciation Case Lot Sale regularly held in September.

Tobacco Information

Campaign Overview

These are documents that are printed in the store.

Artwork Downloads

Veteran's Day - Thank You for Your Service

Campaign Overview

Campaign for Veterans Day – Thank You For Your Service promotion. These materials can be used by vendors, business partners and commissaries for print, electronic or social media purposes.

Artwork Downloads

Your Everday Savings (YES!)

Campaign Overview

Campaign for Your Everday Savings (YES!) promotion. These materials can be used by vendors, business partners and commissaries for print, electronic or social media purposes.

Artwork Downloads

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