Welcome to the 'Connection'
DeCA announces new blog for commissary news, shopping tips, videos, patron feedback
Note: Patrons are urged to subscribe to Commissary Connection.
FORT LEE, Va. (May 4, 2017) – Customers now have another way of staying connected to their commissary benefit, even when they're not in the store.
That's because the Defense Commissary Agency is launching an official blog managed by its consumer advocate, Courtney Rogers, who will regularly post about topics of interest to commissary customers. Featured content may include commissary news, human interest stories, shopping tips, videos and notifications about programs or events.
The blog, called "Commissary Connection," is hosted on DoDLive, the Department of Defense WordPress blogging network. Many commissary customers will be familiar with the "Commissary Connection" name because DeCA's flagship e-newsletter has communicated with customers under the same name for more than a decade.
The agency hopes the blog will build on the success of the Commissary Connection newsletter by providing a public home for DeCA's customer-centric content and engaging with customers in a two-way conversation about their commissary benefit. In turn, the blog posts will serve as an additional content source for the patron newsletter to be shared with as many customers as possible. The consumer advocacy mission falls under DeCA's shopper insights, a division within business development.
"Ensuring that we understand and serve our customers goes to the core of who we are as a military benefit," said Delbert Myrick, director of business development. "We want to strengthen that connection with our customers so we can keep them informed, but know what's on their minds, too."
Consequently, the blog will grow and evolve based on feedback from customers. Rogers encourages customers to visit the blog, read the posts and share their comments. Gathering this feedback is key because creating content that is interesting, relevant and useful for the agency's customers is a priority.
"We value the military community and we're proud to be part of it," Rogers said. "We're creating this blog because we want to build a community online that celebrates our connection with our military customers and adds value for them, so we hope they'll join us and share their comments."
About DeCA: The Defense Commissary Agency operates a worldwide chain of commissaries providing groceries to military personnel, retirees and their families in a safe and secure shopping environment. Commissaries provide a military benefit and make no profit on the sale of merchandise. Authorized patrons save thousands of dollars annually on their purchases compared to commercial prices when shopping regularly at a commissary. The discounted prices include a 5-percent surcharge, which covers the costs of building new commissaries and modernizing existing ones. A core military family support element, and a valued part of military pay and benefits, commissaries contribute to family readiness, enhance the quality of life for America's military and their families, and help recruit and retain the best and brightest men and women to serve their country.
Kevin L. Robinson
(804) 734-8000, Ext. 4-8773