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Commissaries celebrate April: Month of Military Child

FORT LEE, Va, March 21, 2013 – April is the Month of the Military Child, and your commissary is celebrating with giveaways and savings for the whole family – pets included!

“Children in military households face unique challenges because of the demands of military life,” said Joyce Chandler, DeCA’s acting sales director.

“So, at the Defense Commissary Agency, we want to acknowledge them and do all we can to provide their families with great values on quality products they can depend upon.”

DeCA’s industry partners – vendors, suppliers and brokers – are collaborating with commissaries in April to offer discounts beyond everyday savings. Overseas stores may have substitute events for certain promotional programs. Customers are asked to check their local commissary for details on dates and times for the following promotions:

  • Nestle Purina Pet Care Company is hosting “Purina: Your Pet, Our Passion” by offering commissary shoppers at participating stores a chance to win a battery-operated, motorized, children’s tractor (retail value $200) along with savings on Purina Pet brands April 11-24. One winner per store will be chosen the last week of April.
  • Eggo Waffles and Breyer’s Ice Cream are teaming up for a recipe contest April 11-24. Details of “The Great Eggo Waffle Off Contest” are featured on packages of six-, eight- and 10-count waffles. The recipe contest is Facebook-driven and featured on both Eggo and Breyer’s Facebook sites. Product demonstrations in stores will show shoppers how to make fun recipe creations, and there will be in-store coupons for $1 off the purchase of Eggo and Breyer’s items.
  • S & K Sales Company is sponsoring the “Salute to Military Families” promotion March 21 to May 8. More than 650,000 promotional flyers will be distributed in stores worldwide. A portion of each name brand’s sales will be donated to the National Military Family Association. Last year the promotion resulted in a $256,000 donation to the NMFA.
  • Keebler’s 14th Annual Hollow Tree promotion will feature in-store displays on certain discounted Keebler products April 11-24.
  • “Child Hunger Ends Here” is ConAgra Food’s initiative supporting “Feeding America.” The “Feeding America” network features more than 200 food banks across the country and supplies food to more than 37 million Americans each year – some 14 million children and 3 million seniors, including military families. Here’s how it works: Shoppers who purchase specially marked Con Agra Food products can enter their product codes at to activate meal donations. Customers can also donate meals to “Feeding America” by redeeming ConAgra Foods commissary coupons available in stores via tear pads on specially marked displays. For each coupon redeemed, there will be a donation of $1 to “Feeding America,” and $10,000 equates to 80,000 meals.

“As we honor the Month of the Military Child, don’t miss out on these opportunities to save even more,” Chandler said. “For everyone in the family, the commissary is always worth the trip.”

About DeCA: The Defense Commissary Agency operates a worldwide chain of commissaries providing groceries to military personnel, retirees and their families in a safe and secure shopping environment. Authorized patrons purchase items at cost plus a 5-percent surcharge, which covers the costs of building new commissaries and modernizing existing ones. Shoppers save an average of more than 30 percent on their purchases compared to commercial prices – savings amounting to thousands of dollars annually. A core military family support element, and a valued part of military pay and benefits, commissaries contribute to family readiness, enhance the quality of life for America's military and their families, and help recruit and retain the best and brightest men and women to serve their country.

Media Contact:
Kevin L. Robinson
(804) 734-8000, Ext. 4-8773

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